About Voice of Land
14 countries. One village. A common future.
Voice of Land is the first European project of its kind, where contestants from 14 EU countries build a completely new village in Slovenia. Each of them builds one of the 14 houses with their own hands, under the guidance of architects, master builders and instructors. Together they form a new community – stone by stone, blister by blister.
The exterior of all houses follows the traditional architecture of Goriška Brda, while the interior will be designed in the style of the country that each contestant represents – thus, German, Greek, Polish, French, Dutch, Romanian, Spanish and other nationally colored houses will be created. Each will have its own character, but together they will form one village.
During the construction, the contestants will also design a sustainable, self-sufficient garden from which they will provide themselves with food. Each week will be dedicated to the cuisine of one country – one week will be Portuguese, the next Spanish, then French, and so on, through the flavors of the whole of Europe.
The show will also touch on the issue of stereotypes between nations:
Are Germans really still the most hardworking? Are Greeks really relaxed? Are Spaniards temperamental? Are Dutch people rational? Are Romanians more resilient? The show will show where prejudices are confirmed – and where they completely fall apart.
🛠️ Viewers will be able to follow:
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How to build a house with your own hands – from the foundation to the roof,
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How to establish a self-sufficient garden,
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How real cooperation between nations takes place,
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How culture, work and taste bring people together.
The VOL show will provide viewers with a realistic insight "from A to Z" into the entire process – no tricks, no shortcuts.
And as with Eurovision or the European Championship – viewers will cheer for their favorites, compare the approaches of their nations and experience personal stories from all over Europe.
Voice of Land is not just a show. It is the building of the future – live.
Each participant is building their own house by hand, guided by architects, master builders, and instructors — forming a real, functioning village in Slovenia.
All homes follow the traditional Goriška Brda exterior style, while each interior reflects the culture of the contestant’s home country.
Together, they also create a self-sufficient garden and cook weekly dishes based on different national cuisines — turning each week into a culinary celebration of Europe.
There are no eliminations. All stay. All build. All unite.
We’re building the most iconic village in the EU
Our contestants represent over 400 million people across Europe
We revive knowledge that’s disappearing — from local crafts to sustainable agriculture
We show that unity, despite diversity, is possible and powerful
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Our Mission
To inspire a new generation to reconnect with land, craft, and community — and to show Europe what’s possible when people from different cultures and backgrounds unite with purpose.
Promoting sustainable living
Preserving and reinterpreting European traditions
Creating local economic opportunities
Showcasing innovation in architecture, agriculture, and energy
Building a real village that remains after the cameras stop rolling
Voice of Land is not just a show. It’s the live construction of the future.
The Legacy
After filming, the village remains.
It becomes a living eco-tourism destination, a training hub, and a symbol of pan-European collaboration. The show’s impact doesn’t end on screen — it creates real infrastructure, jobs, and long-term value for the local community and beyond.
